Payments Intelligence helps you optimize payments, boost sales, and reduce costs. Discover patterns, fix issues, and enhance customer experience to drive growth.
You can access analytics on Cashfree dashboard from here

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Payment Analytics

Payment Analytics reveals buying patterns and key customer segments.
  • Customer Journey Insights
    Track repeat and new customers’ buying behavior to improve targeting.
  • Identify High-Value Customers
    Find loyal buyers and potential repeat customers to boost engagement.

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Success Rate Analytics

Success Rate shows the percentage of successful transactions. Tracking SR helps you spot payment issues and create a smoother checkout.

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Transaction Analytics

  • Monitor Success Rates by Payment Method
    See which payment methods work best (e.g., UPI, card) and identify issues.
  • Detailed Gateway & Method Insights
    Check SR by each gateway to understand and optimize your payment options.

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Volume Analytics

Volume Analytics shows how much each payment method contributes to total sales.
  • View Payment Volume Across Methods
    Understand which payment types your customers prefer (e.g., UPI or wallet).
  • Customer Payment Preferences
    Use these insights to adjust payment options based on customer trends.