Payment Link

To create a payment link you need first add your product and customer details. You can then share the payment link via SMS, email, Whatsapp or any other platform. You can also set auto-reminders to receive the payment.

The image below shows how to create a payment link from the dashboard, the steps are mentioned below.

UPI payment link

UPI payment links are unique URLs that let customers instantly pay using any UPI app (like Google Pay, PhonePe, or BHIM). When clicked, these links automatically open the customer’s preferred UPI app with all payment details pre-filled.

To create a UPI payment link, navigate to Payment Gateway Dashboard → Payment Links → Create Payment Link, then select Create UPI Link.

Payment link options

Send Automatic Reminders

To send payment reminders automatically to your customers. Contact your Account Manager to activate auto reminders.

When you create Payment Links and if the option Send Auto Reminders is enabled, by default, reminders will be sent 1 day after creating the payment link, the subsequent day, and 1 day before the payment link expires. All reminders will be sent between 12 PM to 6 PM.

You can send any 3 payment reminders from the following available options:

• Based on payment link creation date - 1, 2, 3, 7, 14 days after creating the link
• Based on payment link expiry date - 1, 2, 3, 7, 14 days before the payment link expires

Example: A payment link is created on the 1st of September, and the expiry date is the 30th of September. You can send a maximum of three reminders to customers. You can select to send the reminders from the dates specified here - 1st, 2nd, 3rd, 7th, 14th day of creating the payment link/before the payment link expires.

Custom Thank You Message

You can either choose from the available messages or create a custom message.

Create via batch upload

To use the batch feature, fill out the Support Form with your business requirements. We will verify the details and activate it for your account. While the feature is being activated, you can test the flow in the test environment.

Use the batch feature to create multiple payment links at once. Add all required details in a single file following the specified format, and upload it in the batch section. Download the sample file to check the required fields for the batch upload.

Note: Cashfree Payments does not send SMS and email notifications instantly for batch uploads. Instead, notifications are randomly scheduled between 5 to 50 minutes after the upload. This prevents potential issues in the notification service when merchants upload large batches, such as 50,000 entries at once.

Create via API

You can create a payment link via our API. View the API documentation here.

Track orders and payments

Each time a customer opens a payment link and attempts a payment, a new order is created for that link. This lets you track how many times the customer clicked the link before completing the full payment.

You can use this information to follow up with customers and improve your conversion rate.

To view order details for a payment link, go to Payment Gateway Dashboard > Payment Links > Orders.

You can filter the list by date range. You can also filter by status: Success, Pending, Failed, User Dropped, or Incomplete.

Payment link lifecycle

A payment link moves through different states from creation to completion. Here’s what each status means:

State	Description
ACTIVE	Default state upon creation. Link is valid and ready to accept payments until cancelled or expired.
PAID	Payment completed in full. Link becomes inactive.
PARTIALLY_PAID	Partial payment received. Additional payments allowed. Customer reminders available.
EXPIRED	Link has exceeded its validity period. No longer accepts payments.
CANCELLED	Link manually cancelled by merchant. No longer accepts payments.

The link starts as ACTIVE and transitions to other states based on payment activity or administrative actions.